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Three Ways to Get Your New Event Noticed

Posted on March 4th, 2020
Tags: event, race director, run, running, new event, new race director, planning, event hosting, event hosting service,

So you’re a freshly-minted race director. You’ve organized your own event, you’ve made the necessary accommodations, you’ve secured permits, and you’ve worked out the logistics. Yet despite it all, people just aren’t registering. Low registration numbers can be unnerving, but don’t give up; there are ways to turn it around and draw attention to your event.

Rack Cards: We’ve covered rack cards on this blog before, and the same points we made in our prior post hold true now. Rack cards with an eye-catching design placed in local running stores are a great way to draw the “passive”…

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Why Rack Cards Are Still Indispensable

Posted on January 14th, 2020
Tags: rack cards, visibility, race director, running, event planning, race planning,

In the age of the internet, it’s easy to write off rack cards as antiquated. When everyone’s carrying the internet in their pockets and few people use mail-in race registrations anymore, surely an already-busy race director does not need to waste time producing a pretty rack card. This, however, is far from the truth. While the internet is an invaluable tool for race directors in acquiring registrants, rack cards still have their place and are a necessity in any event of significant size.

To understand why this is, one must take themselves out of the shoes of a…

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