The Optics of COVID-19 Cancellations
While we encourage race directors to plan that events six months down the road will be proceeding as normal, there are definitely variables that must be considered due to the pandemic. Namely, one should consider how they will react if their event is cancelled—as a race director’s actions following a cancellation or postponement are critically important.
Standard procedure is to postpone the event if possible. Let registrants know that you are planning to reschedule and express that you understand their frustrations. If you must cancel, consider how you want to resolve the subsequent situation—will you convert your…Read More…
Event Planning During COVID-19
While races are cancelling en masse for public safety, many race directors have suspended their planning of future events. While an abundance of caution during this pandemic is healthy, race directors should remember that races and gatherings will be permitted again eventually—and once they are, be assured that runners will sign up in droves. As a race director, you’ll want to be prepared when that day comes. Nobody wants to retroactively discover that they could have hosted their event after all.
Right now is a great time to start laying out your plans for events later in the…Read More…