Why Rack Cards Are Still Indispensable

Posted on January 14th, 2020
Tags: rack cards, visibility, race director, running, event planning, race planning,

In the age of the internet, it’s easy to write off rack cards as antiquated. When everyone’s carrying the internet in their pockets and few people use mail-in race registrations anymore, surely an already-busy race director does not need to waste time producing a pretty rack card. This, however, is far from the truth. While the internet is an invaluable tool for race directors in acquiring registrants, rack cards still have their place and are a necessity in any event of significant size.

To understand why this is, one must take themselves out of the shoes of a…

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