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Why Rack Cards Are Still Indispensable

Posted on January 14th, 2020
Tags: rack cards, visibility, race director, running, event planning, race planning,

In the age of the internet, it’s easy to write off rack cards as antiquated. When everyone’s carrying the internet in their pockets and few people use mail-in race registrations anymore, surely an already-busy race director does not need to waste time producing a pretty rack card. This, however, is far from the truth. While the internet is an invaluable tool for race directors in acquiring registrants, rack cards still have their place and are a necessity in any event of significant size.

To understand why this is, one must take themselves out of the shoes of a…

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Event Giveaways and You: The Sky is the Limit!

Posted on December 18th, 2019
Tags: giveaways, promotional items, custom, racing event, running, logos,

Event giveaways are tough. There is pressure to bring something exciting to the table while providing your registrants with items they will actually use—instead of being doomed to sit forgotten in a closet. Tee shirts are always a good giveaway choice—they are cost efficient, customizable with logos, and available in countless varieties. That being said, there is nothing stopping you from branching out into less conventional giveaway items in order to leave your registrants with a lasting impression of your event.

Not everyone realizes the sheer amount of different promotional products available. For example, customized wireless earbuds are…

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