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A Successful Event in the Era of Virtual Runs

Posted on July 7th, 2020
Tags: virtual race, event director, virtual, race director, director resources, virtual run, optics,

Nowadays, race registrants have hundreds upon hundreds of virtual race options to choose from—physical races being out of the question in many parts of the country means event directors have little recourse but to move to the digital front. As an event director, though, virtual races pose their own set of challenges. A firm understanding of the circumstances of the industry is the best way to ensure your newly-virtual race ends up successful.

The largest challenge a race director is going to run into is the sheer number of other virtual events they will be competing with. Naturally,…

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The Optics of COVID-19 Cancellations

Posted on April 14th, 2020
Tags: covid-19, pandemic, event planning, coronavirus, running, races, running race, planning, safety, optics,

While we encourage race directors to plan that events six months down the road will be proceeding as normal, there are definitely variables that must be considered due to the pandemic. Namely, one should consider how they will react if their event is cancelled—as a race director’s actions following a cancellation or postponement are critically important.

Standard procedure is to postpone the event if possible. Let registrants know that you are planning to reschedule and express that you understand their frustrations. If you must cancel, consider how you want to resolve the subsequent situation—will you convert your…

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