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A Successful Event in the Era of Virtual Runs

Posted on July 7th, 2020
Tags: virtual race, event director, virtual, race director, director resources, virtual run, optics,

Nowadays, race registrants have hundreds upon hundreds of virtual race options to choose from—physical races being out of the question in many parts of the country means event directors have little recourse but to move to the digital front. As an event director, though, virtual races pose their own set of challenges. A firm understanding of the circumstances of the industry is the best way to ensure your newly-virtual race ends up successful.

The largest challenge a race director is going to run into is the sheer number of other virtual events they will be competing with. Naturally,…

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